The the 1980s, fashion designer, Wayne Hemingway and his wife, Gerardine revamped old Dr Marten boots at Camden Market, then made them popular around the world with their fashion label Red or Dead. More recently, they helped revive Dreamland, the 1920s Margate pleasure park, restoring it with their design firm House of Hemingway. Now, the Blackburn native is aiming to bring a touch of Dreamland to the town where he grew up.

Though he divides his time between homes in London, West Sussex and Australia, he’s going back to his roots for work, turning his design skills to a new Lancashire development, as part of his mission to ban bland, boring boxes from new-build schemes.

A development firm invited him to work with them on a site on Tyneside. The Staiths South Bank development of 760 homes in Gateshead was the result, which won a number of design awards. One of the keys to its success was its variety of house types, external finishes, internal designs and communal green spaces.

Now Hemingway is using that Tyneside scheme as a benchmark for his new Green Hills project, a collaboration with Kingswood Homes. It’s on a semirural 25-acre site, three miles southwest of Blackburn. Work on the first phase of 61 homes has just started. 41 of the 61 homes will have different designs, ranging from two to five bedrooms. Two-bed apartments start at £149,950, three-bed houses at £179,950, with the first completions due next spring.

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